Sean Mickey Gaffney

The power of the interwebz is amazing. For his entire life Sean has rarely been called by his full name, unless of course he was in trouble with the parents. Now a mere two weeks after the announcement of the Phantom Limb challenge, we’re getting visits from ppl searching on his new moniker. This amuses Read More …

Public Relations Creates Content Shocker

Isn’t it about time that we realised that PR is not just about writing press releases and media relations? I’ve penned a few thoughts on that topic over at the industry mouth piece, Reputation Online, following an article in the Independent on how PR is now going direct. Just as PR Week warns that advertising agencies are Read More …