Thoughts on the GMPolice24 Twitter experiement

There was a really interesting experiment  on Twitter yesterday by the Greater Manchester Police force, for 24 hours it tweeted a summary of every single call it received. Done across three twitter accounts, @GMP24_1, @GMP24_2 and @GMP24_3 and also supported by its main twitter account, @GMPolice. The purpose of the experiment was to demonstrate to Read More …

Question: When is a social media crisis not a social media crisis?

Answer: When it’s some other form of corporate cock-up. I toyed, a while ago, with the thought of creating a wiki of social media crisis, the objective of which would be to provide a place that told the definitive tale of each of our favourite case studies. For example, it would have pointed out that Read More …

Searching Questions: III

This time from the rarest of creatures, a shy person on Twitter, who doesn’t seek the fleeting fame of creating a tweet worth of repetition far and wide. Fortunately for them the answer, if they truly don’t want anyone to retweet their 140 characters, or less, of wisdom, the answer is simple(s). Don’t tweet.

Rentokil, Ben Goldacre and Twitter

No doubt some of the UK PR community had a wry grin on their faces when they heard that Brands2Life had been called out by popular pointer-out of media medical mistruths and general caller of shens, Dr. Ben Goldacre. On Friday Goldacre picked up on a story that had appeared in the Mail, Telegraph and Read More …

#BeMyGuest

Social media is often praised for opening people’s boundaries and introducing them to ideas and content that they might previously missed. In reality, we tend to use social media to build a series of finely layered filters to ensure that we only see the information we’re interested in. From RSS, which allows you to ignore Read More …

Twitter advertising

Hurrah, finally Twitter has lifted its skirts ,shown its ankles and revealed that it’s anticipated ad platform will be much like Google’s. Roughly: Ads will be tied to Twitter searches, in the same way that Google’s (GOOG) original ads were. So a search for, say, “laptop,” may generate an ad for Dell (DELL). The ads Read More …

Pro-active media consumption

A couple of experiments which look at the future of the media have worked their way through my own personal news filtration system, one looks at how journalists source news and the other is an individual PR chap who is avoiding newspapers. Both are interesting and flawed in their own ways. For five days, five Read More …