Question: When is a social media crisis not a social media crisis?

Answer: When it’s some other form of corporate cock-up. I toyed, a while ago, with the thought of creating a wiki of social media crisis, the objective of which would be to provide a place that told the definitive tale of each of our favourite case studies. For example, it would have pointed out that Read More …

Are Brands using Social Media to Spy?

More importantly, should brands be monitoring conversations about them and then respond without explicit permission from the online complainer? One of the written rules of the Internet is Do Not Feed the Troll, a troll being a user that is deliberately provocative. Personally I think that the Mail is the largest troll* that exists and Read More …

Public Relations Creates Content Shocker

Isn’t it about time that we realised that PR is not just about writing press releases and media relations? I’ve penned a few thoughts on that topic over at the industry mouth piece, Reputation Online, following an article in the Independent on how PR is now going direct. Just as PR Week warns that advertising agencies are Read More …

Fresh Business Thinking – The Need To Integrate Social Media Into Your Plans

Typical isn’t it. I did the upgrade to the site, went all self-hosty, spent hours and hours picking a new theme that I both liked and worked and then…and well then I’ve barely posted. This isn’t going to be a self-indulgent post about ‘Oh woe is me, I’ve been so busy’*. Rather this is a Read More …

Society and the Web: Is Social Media Killing our Kids?

In only the second ever guest post on Niff, Naff n Triv, and the first ever as part of the inaugural #BeMyGuest month of mutual blogging we proudly present Paul Sutton and his thoughts on Social Media’s impact on society. Paul Sutton is a Social & Digital Media Consultant with over 14 years’ experience in Read More …

Clifford Stoll, Newsweek 1995, Why the Internet will Fail

Except he didn’t actually say that. Predicting stuff is hard, and human nature means that we love it when predications go drastically wrong. Think how many times Bill Gates has been reminded that he once said ‘640k ought to be enough for anyone’ or the alleged quote by an IBM employee way that there is Read More …

Proactive blogger engagement – Should PRs bother?

One of my, let’s be frank, many bug bears, around the social mediasphere and PR is that people are often quick to point the finger and tell us exactly where we are going wrong, without actually providing any substantial thoughts about how to change it. The recent campaign by RealWire, ‘An inconvenient PR truth.’ did Read More …

The Importance of Being Cynical

The Social Mediasphere is a wonderful place, where PR bunnies play nicely with each other and journalists and no-one ever takes delight in exploiting a mistake or generally pissing on your bonfire raining on your parade. Equally  no-one will ever question your motives and everything will be welcomed on face value and never twisted, abused Read More …