Question: When is a social media crisis not a social media crisis?

Answer: When it’s some other form of corporate cock-up. I toyed, a while ago, with the thought of creating a wiki of social media crisis, the objective of which would be to provide a place that told the definitive tale of each of our favourite case studies. For example, it would have pointed out that Read More …

Proactive blogger engagement – Should PRs bother?

One of my, let’s be frank, many bug bears, around the social mediasphere and PR is that people are often quick to point the finger and tell us exactly where we are going wrong, without actually providing any substantial thoughts about how to change it. The recent campaign by RealWire, ‘An inconvenient PR truth.’ did Read More …

Social media commitment

New Media Age today announced that Coke is dropping brand campaign sites in favour of social media. By this it means no more cheeky, usually flash heavy, microsites but instead using a branded presence on FaceBook or YouTube as the main online campaign presence. The reasoning behind this is that should stop trying to drive Read More …

Apple tops the Social Media Brand Charts

..which begs the question, should we just give up on all this social media malarkey and do something a bit more useful instead? Along with reviews of the year and predictions for the one to come, January is also a cracking time for lots of Top 10/20/50/100/infinity-1 charts of stuff from the previous year. Unsurprisingly Read More …

The problem with 'Don't be Stupid'

Is that people are stupid. This was going to be a post around social media policies and how perhaps we shouldn’thave them. The Microsoft policy, apparently, can be summed up as ‘Don’t be stupid’. Which is to be frank, rather stupid in itself. It is rare that a person does something knowing that it is Read More …