Question: When is a social media crisis not a social media crisis?

Answer: When it’s some other form of corporate cock-up. I toyed, a while ago, with the thought of creating a wiki of social media crisis, the objective of which would be to provide a place that told the definitive tale of each of our favourite case studies. For example, it would have pointed out that Read More …

Pro-active media consumption

A couple of experiments which look at the future of the media have worked their way through my own personal news filtration system, one looks at how journalists source news and the other is an individual PR chap who is avoiding newspapers. Both are interesting and flawed in their own ways. For five days, five Read More …

Social media commitment

New Media Age today announced that Coke is dropping brand campaign sites in favour of social media. By this it means no more cheeky, usually flash heavy, microsites but instead using a branded presence on FaceBook or YouTube as the main online campaign presence. The reasoning behind this is that should stop trying to drive Read More …

Privacy is dead, apparently

Unfortunately I think it’s already a little  too late for me to add to my 2010 predictions, and I’m kicking myself that I didn’t highlight that privacy is going to be a major focus in 2010.While many  people will point to Twitter as proof that oversharing and for privacy is now rife, it’s FaceBook that Read More …

Social Media Prediction for 2010

Since my last post assessing how my hopes for social media in 2009 panned out in which I promised a second post on my wishes for this year I’ve been procrastinating like a good ‘un. This is mainly because I thought I’d actually do predictions instead but there have been so many other excellent posts Read More …

Why we can’t monetise social media

If you haven’t heard of Farmville then you’re obviously not on Facebook. If you are on Facebook and don’t play Farmville, it’s either because you did and gave up due to the neediness of the game or because you’re taking a principled stance against the news feed spamming application. For those that are blissfully unaware Read More …