Question: When is a social media crisis not a social media crisis?

Answer: When it’s some other form of corporate cock-up. I toyed, a while ago, with the thought of creating a wiki of social media crisis, the objective of which would be to provide a place that told the definitive tale of each of our favourite case studies. For example, it would have pointed out that Read More …

#BeMyGuest

Social media is often praised for opening people’s boundaries and introducing them to ideas and content that they might previously missed. In reality, we tend to use social media to build a series of finely layered filters to ensure that we only see the information we’re interested in. From RSS, which allows you to ignore Read More …

Proactive blogger engagement – Should PRs bother?

One of my, let’s be frank, many bug bears, around the social mediasphere and PR is that people are often quick to point the finger and tell us exactly where we are going wrong, without actually providing any substantial thoughts about how to change it. The recent campaign by RealWire, ‘An inconvenient PR truth.’ did Read More …

Apple tops the Social Media Brand Charts

..which begs the question, should we just give up on all this social media malarkey and do something a bit more useful instead? Along with reviews of the year and predictions for the one to come, January is also a cracking time for lots of Top 10/20/50/100/infinity-1 charts of stuff from the previous year. Unsurprisingly Read More …