Public Relations Creates Content Shocker

Isn’t it about time that we realised that PR is not just about writing press releases and media relations? I’ve penned a few thoughts on that topic over at the industry mouth piece, Reputation Online, following an article in the Independent on how PR is now going direct. Just as PR Week warns that advertising agencies are Read More …

Twitter advertising

Hurrah, finally Twitter has lifted its skirts ,shown its ankles and revealed that it’s anticipated ad platform will be much like Google’s. Roughly: Ads will be tied to Twitter searches, in the same way that Google’s (GOOG) original ads were. So a search for, say, “laptop,” may generate an ad for Dell (DELL). The ads Read More …