Public Relations Creates Content Shocker

Isn’t it about time that we realised that PR is not just about writing press releases and media relations? I’ve penned a few thoughts on that topic over at the industry mouth piece, Reputation Online, following an article in the Independent on how PR is now going direct.

Just as PR Week warns that advertising agencies are making serious moves into the PR space (withKarmarama setting up an integrated PR shop and Beattie McGuinness Bungay spinning out BMG), The Independent states – a tad belatedly – that PR is now moving beyond press relations to content creation in its own right.

You can read the rest of this piece over at Reputation Online

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