Porn free

Much as war can be seen as the Mother of invention, porn could also be viewed as the Mother of the internet – really stick with me on this one.  The porn industry has been driving and shaping the adoption of visual based mediums since, well forever.  The victory of the inferior quality VHS over Betamax has been attributed to seventies pornographers preferring the cheaper technology of VHS.  Equally the development of cheap camcorders can be attributed to the quantity over quality demands of producing lots of content as economically as possible, as can pay-per-view and interactive television.

Porn site were also the first successful sector when it came to monetising the internet, why else would there be a multi-million dollar battle over the domain name Sex.com?  Porn, or at least searches for it, have always dominated the search rankings. Although the search engine companies conveniently omitted that fact when issuing stats as “top search remains sex for Nth year on the trot” doesn’t make the greatest or most wholesome of headlines to be associated with.

But no more it seems.

A new book out this week, Click: What Millions of People Are Doing Online and Why it Matters, claims that searching for porn has dropped by  half in ten years and is only at about 10 percent. Instead people are searching for social networks.

“As social networking traffic has increased, visits to porn sites have decreased,” said Tancer, indicated that the 18-24 year old age group particularly was searching less for porn.

“My theory is that young users spend so much time on social networks that they don’t have time to look at adult sites.”

Bill Trancer, Porn Passed over as Web Users Become Social

Obviously it is entirely possible that the kids are getting their porn kicks directly on social networks or that they are using mobile devices, or perhaps they just find one porn site and stick to it loyally for ever.

Whatever they are up to, I’m sure that the sentiment behind this most excellent Avenue Q song remains the same and that it wont require re-writing anytime soon

 

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