Paid for versus Organic Twitter followers

Ste Davies has just put together two most useful posts, one listing all the UK journalists on Twitter and the other listing all the PR ppl. I was included on the latter list and picked up a handful of followers over the course of the afternoon, mainly other PR bunnies but also the odd journalist too – which is very nice and I owe Mr Davies  a beer.

As I’m nosey, I like to know who is following me so I’ve tweaked my settings so that I get emailed to my gmail account, and while checking these emails I noticed an advert to follow @MartinAssmann on Twitter. Actually I’d already seen it before but not paid much attention to it, this time I clicked on and found that yes there is actually a guy advertising through Google words for followers.

He says he’s picked up about 100 followers or so, at a cost of €0.50 per click. He’s also tweeted other KPIs and seems very happy with how his experiment is going.

Now I know that everyone is entitled to use twitter in which ever way they see fit, as Charles Arthur found out recently, but does advertising and paying for followers seem, well a bit odd and also pointless to anyone else? Normally you attract followers on the strength of your sparkling repartee and reputation, and therefore they are going to probably stick around for a while. I’d assume that if you’re advertising your wares that you’re the twitter equivalent of an after dinner speaker and if you turn out to be less so then I’d unfollow.

Guess the proof of Martin’s experiment will be in how many followers he retains.

0 thoughts on “Paid for versus Organic Twitter followers

  1. THX for this post, Kerry. This experiment was a lot of fun for me and twitter was my playground.

    There is just one correction: The CPF (cost per follower) or you can also say the CPA (cost per acquisition) – that’s more common – was about €0.50. The average CPC was much lower, only € 0.09.

    Of course you’re absolutely right with your last sentence. How many of my new followers will retain? I don’t now. A review in a few weeks can answer this question. But I be confident of.

  2. @martinassmann – thanks for dropping by and clarifying the actual costs. Do you think that it was worth it, and what did you hope to achieve by your experiment.

    Also, please do drop back and let us know what you retention rates are like, would be happy for you to do a guest post if you’d prefer.

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