Consequence of death declarations

Making a change a welcome change from the usual declarations of PR/blogging/advertising being dead, is a predication_39646157_campese_203 that something will die, which gives us something to look forward to at least.

Apparently the press release will be dead in 36 months time as declared by Peter Shankman this week at TIMA. Leaving aside the absurdity of a phrase that “if your clients can’t send their message in 140 characters of less, it needs to change’. I think we should have a think about consequences.

I know that there is a fine history of public predications being completely and utterly off the mark, Bill Gates on memory needs, IBM chairman Thomas Watson on how many computers the world would need in total or DEC on the complete lack of need for home computers, but at least they were made in good faith. Somehow I can’t help but suspect that the plethora of claims about whatever being dead/dying/or at least having man-flu aren’t quite made in the same vein.

In fact, I’m seriously starting to get ticked off with people making unsubstantiated claims and feel that they should be called on it if their predication doesn’t come true.  The reason I get ticked off is that we’re still trying to create greater understanding of social media, what it is and what it can do for individuals and businesses.  If people outside the echo chamber are constantly seeing such foolish claims made on social media’s behalf it makes creating that understanding that much more difficult.  It also makes social media proponents seem like we’re desperate, making such far-fetched claims makes it seem like we’re trying to hard and therefore that social media is really inconsequential. We know that is not true and should be working on accentuating the positive aspects not making it out to be the digital version of Kali.

Way back in 2003 when England had a decent rugby team, David Campese, a man equally fleet of mouth as of foot, repeatedly predicted that we wouldn’t win the world cup. After we did so, beating Campo’s home nation 20 – 17 to do so , he took part in a stunt for Ladbrookes and walked down London’s Oxford Street wearing a placard admitting that the best team won.

Yes, it was it was a stunt and yes he undoubtedly got paid for it but at least he publicly admitted he was wrong.

So I think that any blogger who makes a wild predication such as the press release will be dead in 36 months, or cartoonists who predict newspapers will die within two phone upgrades, should be called on it, and forced to do a similar walk of shame at an industry event, SXSW or LeWeb3. Alternatively they could display a blog badge admitting that they made an outlandish claim purely for the google juice and promising not to do it again.

0 thoughts on “Consequence of death declarations

  1. Whilst for those in the know the claims of death may only ring false, however, it not only smacks of desperation, but instils no confidence in the newbie, that by the time they have begun to understand the joy that is social media, it will not have moved on, and morphed into yet another incomprehensible form.

  2. Now, now, don’t you think that means we’ll have to be silent on lots of things? The fact that something is a speculation means just that, even if it is something that seems to be tipping over the horizon.

  3. Dear bearbear,

    I must of necessity disagree with you on this count.

    What I believe Missus Kerry Gaffney is doing, is stating her own convictions on world peace and the like.

    Imagine a world in which more people kept their mouths shut; imagine a world in which most would hesitate to comment; imagine a world in which the motley crew would seek the wise for advice.

    Wouldn’t that be a better world, a calmer world; a world of a much less frisky press and wires who at present, are all too eager for evidence to support their fears and in so doing, seek to drum up support through sensational news writing, to prove and re-prove, “predications”?

  4. Actually I was just after a world in which people refrained from making spurious predictions simply to raise their own profile or blog ratings.

    I like people commenting, I just think that there should be a bit of thought and value to the comments.

  5. But I did put thought in my comment!!

    *wails for being misunderstood*

    It’s okay lah… I love a good chance for comment—maybe it’ll make me look smarter whence my parents always said I’m a good-for-nothing-who’s-all-too-stupid-coz-I-wasn’t-good-at-mathematics?

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