Question: When is a social media crisis not a social media crisis?

Answer: When it’s some other form of corporate cock-up. I toyed, a while ago, with the thought of creating a wiki of social media crisis, the objective of which would be to provide a place that told the definitive tale of each of our favourite case studies. For example, it would have pointed out that Read More …

Are Brands using Social Media to Spy?

More importantly, should brands be monitoring conversations about them and then respond without explicit permission from the online complainer? One of the written rules of the Internet is Do Not Feed the Troll, a troll being a user that is deliberately provocative. Personally I think that the Mail is the largest troll* that exists and Read More …

Public Relations Creates Content Shocker

Isn’t it about time that we realised that PR is not just about writing press releases and media relations? I’ve penned a few thoughts on that topic over at the industry mouth piece, Reputation Online, following an article in the Independent on how PR is now going direct. Just as PR Week warns that advertising agencies are Read More …

Fresh Business Thinking – The Need To Integrate Social Media Into Your Plans

Typical isn’t it. I did the upgrade to the site, went all self-hosty, spent hours and hours picking a new theme that I both liked and worked and then…and well then I’ve barely posted. This isn’t going to be a self-indulgent post about ‘Oh woe is me, I’ve been so busy’*. Rather this is a Read More …

Waning Influence – #BeMyGuest

Last week Niff, Naff n Triv was delighted to have #BeMyGuest co-founder Adam Vincenzini contribute a guest post on Twitter exclusiveness. Today, despite being over in the Big Apple, he’s very kindly placed my wafflings about influence, looking at recent research from the University of Maryland. So, of course, I highly recommend that you wander over Read More …