All discombobulated

Excellent survey by YouGov, on behalf of 118118, caught my eye as I flicked through the Metro this lunchtime.

Apparently nearly half of all Britons suffer from discomgooglation, which is when they feel stressed or anxious at an inability to access the internet.  Apparently:

The proliferation of broadband has meant for the first time in history we’ve entered a culture of ‘instant answers,’

Dr David Lewis

Which means:

A galaxy of information is just a mouse click away and we have become addicted to the web. When unable to get online, discomgoogolation takes over.

Dr David Lewis

Well done to the PR agency involved for getting lots of coverage.  However I can’t help but suspect that YouGov prolly carried out an omnibus online survey.  Which means the 2,100 people they surveyed were net users of some proficiency, which means it’s surprising that only 44% said that they suffered from discomthingydodah.  I can’t help but wonder, as I do every time I see a survey on internet usage that is conducted online only what the figures would be if it was also conducted offline.

I also suspect that the PR agency might be a little upset that while 118118 was name checked in most of the coverage, there seemed to be no mention of the salvation that 118118 could offer to the discomgooglewhacked through its Ask Us Any question service, at least not in any of the coverage I’ve read.

Obviously, having worked in PR for a wee while I’m naturally cynical about all surveys.  If you aren’t cynical then have a quick watch of the following clip from Yes Prime Minister which will explain why you should be.

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