At long last Technorati has published its latest State of the Blogosphere.
Previous reports were all about the figures. The first report was way back in October 2004, when Technorati tracked four million blogs. The last report from April 2007 gave us the figure of 120,000 new blogs being created each day, which gets quoted everywhere. This report though is about looking beyond the figures and Technorati surveyed 1,290 bloggers from 66 countries about everything blog related, from the number of tools they use, to how much advertising revenue they pull in.
Which is all great. The previous numbers were always a little iffy as it was impossible to filter out all the spam blogs and it’s always good to have qualitative data as well as quantative stuff, It’s also good to have more information about the kind of people who blog, what their motivations are and how that varies from region to region.
However, as you may know, I’m dubious about surveys and I can’t help but feel after reading some of the comments, such as
“The word blog is irrelevant, what’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.”
“Until recently, ‘the Blogosphere’ referred to a small cluster of geeks circled around a single tool. Now it refers to hundreds of millions of people using a vast warehouse of tools that allow people to behave increasingly online like they do in real life. We have entered the Age of Normalization in the Blogosphere.”
That we’re still shouting in the echo chamber.
Especially when you look at the stats and see that the vast majority of blogggers are male, college educated and earn over $75,000 a year – not exactly you’re average man on the street?