23 December, 2009

2009 Resolutions Revisited

iStock_000004298074Medium So about this time last year I created a list of five social media wishes for Social Media over the coming 12 months, as the year now draws to a close I thought I should review them and make some new ones.

The 2009 ones were mainly:

1) That I never have to sit through a presentation on digital that uses Kryptonite, Dell Hell or Wal-Mart as a proof point on how iccky the web can be, surely we dig up examples that are slightly newer?*

2) That I never have to see a blog post entitled PR/Blogging/Advertising is dead again meme. Really ppl find something better to link bait with in ‘09.

3) To see some case studies with actual ROI attached to them. Thus far I think I’ve seen two – Dell claiming a $1 million in sales via Twitter and HP’s month of the Dragon blogger outreach.  I know that digital engagement is more valuable than attributing figures to it might suggest but as the credit crunches, clients are increasingly to demand that we show them the money

4) That we stop over hyping what social media actually is, as John Jantsch says “Social media is a tool, not a religion

5) To see digital become an integrated part of what a PR person does, not an activity that is punted out to a separate silo of experts. Making everyone tick off the list of 51 things every PR person should know would be a bloody good start.

I did fairly well on number one, but then again I didn’t attend that many presentations but I know people that did and despaired that the same old clichés were still being trotted out. I even create an eponymous law about it.

The meme involved in two moved on, people stopped declaring things dead and instead started fighting about which discipline should own social media, there was a nice debate held by NMK in April about online versus traditional PR which came out of a twitter discussion, Drew has a very nice summary of it over here.

On to three, there is a still a lack of hard numbers attached to social media case studies. I know it’s a hangover from PR being difficult to measure but we really do need to address this if social media is ever to gain credibility. Personally I’ve been pushing this slide deck to everyone who mentions ROI as I think it’s a damn good starting point.

I do think that we have stopped over hyping what social media can achieve, and we’re also coming to a realisation about just how incredibly useful it can in certain situations, the recent Eurostar snafu being a good example of what a can be achieved on the fly. How much improved the outcome might have been if there was already decent monitoring and a response policy in place can only be guessed at.

Finally, integration of digital into the remit of the normal PR person’s bag of tricks. From a personal perspective it’s happening at PN Towers but this year has seen other agencies spin out dedicated digital shops so perhaps there is still some way to go on this front.

As for my Social Media wishes for 2010, that will be another post in the next couple of weeks.

If any one is interested in my  personal resolutions they mainly involve this smoking , more of this bike and this running, hopefully doing this in the summer tough guy and this  hell runner in the autumn, and the odd bit of thisbeach rugby on grass as well as on sand. Oh and blogging more, mebbe. And world domination.Natch.

Have a happy Christmas people!

20 December, 2009

Mythical spam

I was starting to believe that the we’d plumbed the depths of various amusing spam times, but it seems I was wrong for today brings a new twist with a polite request on how to buy a mythical creature.

image

Google suggests both Argos and Amazon but I have a sneaky suspicion that both might be bidding on the phrase ‘where can I buy?’ rather than trying to answer the world’s unicorn needs. Yahoo answers suggests ebay and various methods for catching your own by the use of elves and Michael Jackson.

AQA, the drunken and argumentative person’s favourite way to Google suggests that you can’t buy a unicorn, however if it is a gift for a younger relative to buy a shetland pony and stick an artificial horn on it. Which is blatantly untrue, for if unicorns don’t exist then who is the star of this reality show?

13 December, 2009

Flattery…

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…will still get you spam-ass comment deleted.

12 December, 2009

Why do we need privacy

After announcements by Google’s Eric Schmidt around privacy, which I think can basically be summed up as ‘act like your parents/god/all-powerful being of you choice can see what you are to at all times and you’ll be fine’ approach. Followed by Facebook’s tightening up of privacy settings, which could potentially be summed up as a ‘sheesh  you people are too dumb to protect yourselves, let us do it for you’ arse covering manoeuvre. My thoughts have turned to privacy in general, online in particular and the question running around my head right now is, why does privacy matter?

Earlier in the year I had a natter with a psychotherapist of some renown about online privacy, they firmly believe that in 10 to 15 years time that they will be seeing clients present with a whole new set of issues based on our increasing online use. Their fears were based around the importance of non-verbal communication and what will happen when the vast majority doesn’t include it. My concerns were more based on the rather huge likelihood of something stupid that you had done in the past coming to bite you on the arse at a crucial point in the future and what  that would do to your self-image and esteem.

In a handily timed example, the wife of current Common speaker, Sally Bercow,  announced her intention to stand as a labour MP in the upcoming election along with a slew of revelations about her younger self, which was regarded as an unusual step. It is possible that the decision was made to be so transparent after the media accused  her of losing a job after lying about her degree but whatever the impetus, it was a brave and interesting move. Brave in that she has put herself up as the centre of judgemental gossip and voter derision, interesting in its unusualness. It will also be interesting to see what will happen in the run up to the election. Will her move have taken the sting out of any potential attacks by rivals or will her confessions be thrown in her face repeatedly?

Now it is possible that in twenty or so years, when the upcoming bunch of millennials are running the show no-one will care what you did in the past and if there are pictures of you as a teenage goth three sheets to wind hanging around the inernet, then that just adds colourful detail to your general windswept and interesting self and no more. Currently though we have the Boomers and Gen X in charge, and to them thought of (over)sharing every element of your life seems to border on insanity. Now as a society, we excel at accepting behaviour that previous generations held to be beyond the pale*, for example abortion, female suffrage and  homosexuality. Perhaps these are overly weighty examples to support my hypothesis that potentially at some stag in the future we will accept that people do do stupid things in their youth, or indeed at any age, that we are not all beige clones dedicated to a future work self’s protection

Pale is the noun meaning ‘a stake or pointed piece of wood’. It is virtually obsolete now except in this phrase, but is still in use in the associated words paling (as in paling fence) and impale (as in Dracula movies).

The paling fence is significant as the term pale became to mean the area enclosed by such a fence and later just the figurative meaning of ‘the area that is enclosed and safe’. So, to be ‘beyond the pale’ was to be outside the area accepted as ‘home’.  Source: The Phrase FInder

30 November, 2009

Virtual crime, real time

A British man has been arrested and cautioned for stealing imagevirtual goods, in a case believed to be the first of its kind  within the UK. The man is believed to have used phishing techniques to steal passwords and access user accounts and steal characters from popular online game RuneScape, reports the Times today.

That virtual goods have real value has long been known, have a look at this excellent paper from the University of  Manchester on the phenomenon of gold farming, the practice of slavishly creating goods for sale, for more background. China recently banned the sale of virtual goods for real money and two men were arrested last year, having made around £150,000 gold farming for World of Warcraft. It looks like virtual crime is being taken seriously by the UK with the setting up of the Police Central e-Crime Unit (PCeU) in September 2008, a spokesman for which is quoted in today’s Time piece stating:

People who seek to destroy others online gaming experience could be committing criminal offences, leaving themselves liable to prosecution. The PCeU will continue to work with the industry and investigate these allegations where appropriate.

imageThough one could ask how effective PCeU has been if it’s taken a year for one person to be cautioned for the misuse of  computers, one assumes that if he hadn’t got account access via a phishing attempts that there would have been no grounds for any action to be taken at all. The crux lies in how can you value something which is virtual in nature, many of the items in online games are the product of time spent in-game, either completing missions to win loot or through the acquisition of skills to create objects. What would be the real life equivalent, a piece of art has material value in that it is tangible, though of course a great piece has its price set way above the cost of paint and canvas but that is set by the well established Art market. A great piece of literature is similar, plus if stolen the tools for recreation lie in the original artistes head. Which is true to some extent with virtual goods, though there are the odd limited edition pieces that can never be recreated or won again.

I think one could also assume that if it were possible to put a price on virtual goods, you’d be able to get insurance already to cover them. A quick scoot of the net found a defunct company called You Play or We Pay, that opened in Jan 09 and was shut in April by the company behind World of Warcraft due to intellectual property infringement. It offered compensation for downtime, rather than lose of characters or goods.

So until there can be a financial figure, can there actually be a crime and do online users have any recourse to the law, or is losing a character or goods just to be viewed as a rather large inconvenience?

Also posted on Clicking & Screaming

26 November, 2009

Zen Spam

I officially give up pretending to both  you and me that I’m going to stop posting the more interesting spam I get. I’ll stop when it does, till then skip the posts with ‘Spam’ in the title.

Full disclosure over and so on to this week’s comment.

The utter mental mind f’ck that this comment gives me is almost as bad as the time when a Bostonian cab driver interrogated, a very jetlagged, me about the efficacy of the EU and whether if it had existed pre-WWII, would WW II actually happened. Ever had a moment when you thought that your brain was literally dribbling out of your ears? That was me just over a week ago, after a very intense three day visit to Boston. I was barely capable of thought let alone historical European political discourse.

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Surely, if we inhabit the body, then we are also in possession of it? Which means that we do possess the wisdom that we apparently lack, or is the physical body an independent entity with which we’ll never truly be a part of, as we lack its inherent wisdom?

Answers on a postcard.

20 November, 2009

And the winner is…

…not me.

But I did come third, out of 12, from an inital long list of 100, which is fanfuckingtasticly amazingly wonderful, if you’ll pardon my tmesisic anglo saxon. There are many reasons why this is so, so I shall list them in easy to digest bullet points.*

  • I’ve only been blogging since August 2008, a mere 15 months
  • I don’t actually write that much
  • When I do write, it’s normally about the spam comments I receive
  • Or a rant on something bollocky in the social media sphere
  • I think this ws the only short-listed blog that has a b(l)og standard wordpress theme
  • Definitely the only one that features a picture of Bagpuss in the header.
  • Most of the shortlist were company related
  • I have an embarrasingly small readership**

You get the drift.

The most amazing thing is that the award brought together a couple of disparate factors in my life. Like, I suspect, many of you, most of my family and friends don’t quite understand what I do. I think to them having a blogger aroundthe place is like having a train spotter as a mate. You think it’s a bit weird and can’t see the attraction yourself, but it makes them happy so you don’t take the mick (too much), you occasionaly try to make small talk about it but quickly lose the will to live once they start talking and contemplate murder when they start drawing diagrams.

However the blog nomination proved that some people within the digital world like what I do and that my colleagues, family and friends, care enough for me to vote on something that makes no or little sense to them. Better still, they cared enough to pester their friends to vote for me too. How blessed am I?

So a huge thanks to all that voted and a massive thank you to the person who nominated me in the first place.

*also easy to write, for I has a few cobwebs this morning on which I am blame Chris Kempt’s hearing defect which translates, ‘No thanks, I’m fine.’ into, ‘a large rum and coke you say? Why, that would be spiffing!’

**not the size matters, t’is quality not quantity though it would be nice if one of you buggers left a comment every now and then to let know you’re still awake

19 November, 2009

The end of anonymous?

When we first drafted our social media policy, one of the more controversial points was that we suggested that no employee should be anonymous online. We got pretty strong feedback around this, most of which centred on a need for people to be able to use online to discuss some topics that they might not want to their colleagues to find out about, illness being one example cited.

All of which made sense and of course there is no way, or indeed desire, to be totally prescriptive when it comes to an employee’s online activity. That said we did stress that there is no such thing as being anonymous online. A point which has been beautifully proven in two distinct ways this week with the self-outing of Belle du Jour, erstwhile London call girl and sex blogger, and the resignation of a school worker in St Louis, USA.

At first the revealing of Belle, or Dr Brooke Magnanti, seems fairly straightforward. After maintaining her anonymity successfully for several years, she came forward as she believed an ex-boyfriend was about to spill the beans. The really interesting bit is that her cover could’ve been blown six years ago by a savvy fellow  blogger, known only as Darren. When Belle first appeared on the UK blog scene it was rather small, and he quickly realised that the quality of blogging was such that it couldn’t be a the work of a newbie. He knew, and had met, many UK bloggers and one morning it hit him that it could be Magnanti He then spent a few months collecting circumstantial evidence which persuaded him it was and then, he didn’t go to the press. Rather he did something else which was quite marvellous. He created a googlewhack, the only page on the entire interwebz to feature both ‘Belle du Jour’ and ‘Dr Brooke Magnanti’, and checked out who visited this site. Last week when he realised that someone from the UK paper, the Daily Mail, was on the snoop, he contacted Magnanti through twitter and tipped her off. This in turn allowed Magnanti to control her own revealing, making it far less sensational and neutering much of the newsability of the entire story.

For me, this restores my faith in humanity. Darren could have made money from this but instead he set himself up as a protector of Magnanti’s right to be anonymous. Unlike the story from St Louis, which makes one shake ones head in despair. Last Friday the St Louis Post Dispatch posted an article about unusual foods and ask for comments on the craziest thing readers had ever eaten. One commentator was rather base with his one word reply and it was promptly deleted. He then posted it again and this time the site’s social media editor, Kurt Greenbaum, noticed that the email alert from WordPress included the name of a local school, so he called them. The school’s IT director then turned detective, they confronted an employee about it and he resigned.

Greenbaum cross-posted from his own blog a post cheerfully entitled, ‘Post a vulgar comment while you’re at work, lose your job’. I particularly like this statement from Greenbaum in the post:

I’m not identifying the guy who posted the comment because, obviously, I don’t know who it was. I’m not identifying the school because, frankly, it’s not important to the story and I have no interest in embarrassing the people there.

Which to my mind says that if he did know who it was, he would not hesitate in revealing who it was. Nice.

Unsurprisingly it has attracted many comments, including one with the obligatory Nazi reference, and the vast majority of them are against his actions.

So where does this leave us?

Well, safe in the assurance that there is no such thing as anonymity and there probably never was. That Belle managed to remain a secret was down to Darren not being a Greenbaum, the fact that a man in St Louis now has no job is down to Greenbaum not being a Darren. I know that it could be argued that the nameless poster was the master of his own destiny, he didn’t have to post what he did during work hours but the entire situation is full of morally grey areas. Would Greenbaum have flagged it to the local Police dept or garden centre if the poster’s IP resolved to those places of work? Possibly not, but who knows for sure?

As Benjamin Franklin once said, ‘Three men may keep a secret, but only if two of them are dead.’ In trying to maintain your anonymity online you’re trusting your secret to  roughly 1.67 billion other people, and not all of them are Darren.

Also posted on Clicking & Screaming

19 November, 2009

Accurate spam?

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For some reason the above comment reminds me a quote from the excellent Tim Minchin, in which he suggests that his last words will be, ‘but who will the world revolve around now?’

18 November, 2009

Policing the Interwebz

As we have oft banged on about mentioned occasionally, one of the joys of social media is that it let’s you hear what’s actually being said, and as we warn clients, what is being said is not always good. This is because our actions and interactions on the interwebz tends to accurately reflect real life, and unfortunately real life is not the place of pink fluffy warmth and kindness that we like to pretend it is. On a personal level, one of the other joys of social media is that it allows us to create rather effective filters so that we can easily avoid the iccky stuff that might put us off our cornflakes. Of course, when this self-created cocoon does occasionally get burst it enhances the shock value.

It’s not surprising that social media darling, Twitter, has a dark underbelly. We know about the spammers, who hasn’t been followed by a gaggle of horny Brittany’s at some point, but they are easy to block and ignore, making sure our filters stay intact. But it seems that Mike Butcher, over at TechCrunch UK has discovered an even seedier side, when he was tipped off about a user called Dinner_Guest, who appears to be blogging about the kidnap and subsequent killing of someone. Mike suggests that it could be a stunt, but also says:

Now, clearly this could all be part of some sick fantasy. The trouble is, should we take that chance, or do the Police in Brighton need to know that they have a potential serial killer on their hands who has taken to Twittering his killing spree?

It’s clearly not possible to know either way, until real-world events start to match up with Dinner Guest’s Tweets.

I hope that Mike did actually call the cops before posting, even though I do believe that it is a stunt. The account is only eight days old but has a professional background and its very second tweet was from Twitterlator. Most unusual behaviour for a n00b, unless of course this is not their first account, though why would they then ask how to follow people later on, unless of course they are pretending to be a n00b?Plus, what kind of serial killer realises that no matter who says it that 80 followers does not a viral make. In short, the whole thing smells worse than my rugby captains lucky socks by season end and I have a sneaky suspicion that all will be revealed by Saturday.

Stunt or not, it does raise questions about how we should react to incidents like this, and how we should then deal with the perpetrator if it does turn out to be a stunt. Mike raises a good point about how once the mainstream media finds out about this there will no doubts be calls for Twitter to be policed, which to me is equally as unpalatable as some of the stuff that appears online. It would also be practically impossible plus, if there is a serial killer operating in Brighton, wouldn’t it be handy if he kept tweeting about it so that he could be tracked down via his email and IP address? Must be far more effective than tracing anonymous notes and phone calls.

Also posted on Clicking & Screaming