29 June, 2009

Wonderful world of Wikipedians

We’ve not talked about Wikipedia for a while but a couple of interesting articles caught my eye over the past few days duty_callswhich give a fascinating insight into the sort of person that dedicates their evenings to sharing and perfecting human knowledge.

The first came via Nicholas Carr, who flagged a piece from the New Scientist that looked at the psychological make up of regular contributors to the mass-collaboration project. Mainly the Israeli based researchers found that Wikipedians tend to be ‘disagreeable and closed to new ideas’ . Headed up by the wonderfully named Yair Amichai-Hamburger, Sammy Ofer School of Communication in Herzliya, Israel, the study surveyed 69 Israeli Wikipedians and compared them with 70 students, who matched them in age and internet usage.

The questionnaire aimed to establish if they felt more comfortable expressing themselves in the real world or online. Of the five main traits examined, openness to experience and ideas, conscientiousness, extroversion, agreeableness and neuroticism, Wikipedians scored lowest on agreeableness and openess. Leading Amichai-Hamburger to suggest that perhaps those pedantic tireless editors are not being altruistic, but rather compensating for not having a voice in the real world.

Which makes the following entry on a wikipedia discussion page perhaps slightly more understandable, if not any less palatable*.

What happened is just ridiculous. A man’s life doesn’t justify censorship of informations on Wikipedia. What are good reasons for censorship? The ones that Jimmy Wales chooses? What if someone who has ‘power’ decides that something must not be published, for his alleged “good reasons”. A life perhaps has been saved (are we sure that it was because of the media blackout?), but Wikipedia’s neutrality and freedom has been seriously undermined. Not counting the fact that the New York Times editor, with only several phone calls, succeeded in making all the other media not to publish the news.

Anonymous

The incident to which the anonymous user refers is the kidnap of New York Times reporter, David Rohde, by the Taliban  in November 2008. Following the kidnapping of Rohde and his driver, the NYT believed that publicity would increase Rohde’s value to his captors and negatively impact on his treatment and chances of survival. Keeping the story out of the mainstream news meant a discreet editor-to-editor phone call, keeping it our of Rohde’s wiki entry was far more of a battle. Wikipedia founder, Jimmy Wales, became involved at the behest of the NYT and he arranged for  Rodhe’s entry to be monitored. It was edited several times over the following months, usually anonymously and frequently from the same, similar, group of IP addresses, believed to be from Florida.

Last Saturday, Rohde escaped, prompting NYT to email Wales prior to making the news public. Wales personally unfroze Rohde’s entry only for  the anonymous editor to post information about the kidnap and subsequent escape with the following note.

“Is that enough proof for you [expletives]? I was right. You were WRONG.”

Wales stated in the NYT article about the difficulties of suppressing the news on Wikipedia that they had no idea who the editor was or if they had no ill intent but they had no way of reaching out to tell them why they kept deleting their entries. I don’t know if it was the same person who posted that they felt that the life of one person does not justify censorship but it lends a tad more colour to Amichai-Hamburger’s study of the personality characteristics of wikipedia members.

Also posted on Clicking and Screaming

UPDATE: The talk page behind Rohde’s entry has evolved into a fascinating discussion on censorship and ethics and is well worth a read.

5 June, 2009

I’m in MI5 Darlings!!*

*Well obviously I’m not, for if I were then I wouldn’t be able to tell you about it, however it seems that any readers out there who are in the biz we call PR could be, let me explain….

…Yesterday, I had to ask my laptop  to do something rather intensive, which to its credit it did to the very utmost of its ability while totally refusing to do anything  but that one thing for a good 30 minutes or so. This meant I had a rare chance to give PR Week a bit more attention than the cursory flick through that it usually gets, including the job section, where a half page ad made me do a double take.

It seems that MI5 is hunting for new Spooks amongst the PR Bunny population, the ad states that this is because:

Your experience of dealing with people means you can build trust and relationships with all sorts of individuals, which makes you the ideal candidate for developing a career securing the information we need to protect national security

rabbit Now while the idea may seem a bit laughable at first, when you have a think about it there are several skills a seasoned PR pro should have skills that would easily transfer to the world of spying intelligence gathering. First we have the one highlighted by the ad itself, our ability to deal with people, building trust and relationships. It tactfully doesn’t mention that its really our ability to deal with a wide range of aggravating personality types without actually punching them in the face is the skill it’s really after. For a PR bunny’s ability to make any client or journalist, no matter how obnoxious they may be, feel like they are the centre of the PR’s universe, without them having the slightest inkling that A) they actually can’t stand them and B) are making approximately 15 – 20 other people feel equally loved at the same time, is surely a boon to when trying to persuade foreign operatives to share intel.

I do feel that the MI% recruiters are perhaps not aware of the other transferable skills we PRs could bring to the world of espionage. For one, thanks to years of speaking industry jargon and being fluent in TLAs, deciphering codes would be a a doddle. We’re also quite cute at taking detailed verbal or written briefings and then working out what is of actual of use or interest to others and what is complete bull and as much use as a one legged man in an arse kicking contest. We’re also rather good at taking the most vague of briefings and making stuff happen off our own bat.

A good PR can, when the occasion demands, blend seamlessly into the background, only being noticed when we want to be.  Think of all the interviews hosted where they only time you spoke was to do the introductions, promised to find the sale figures for Q3 at the end and jumped in just before the spokesman inadvertently reveals the product roadmap for the next three years. Finally, I fear it is a dying art but it used to be crucial one, which is while drinking at the same rate as squirrel_lboth client and journalists, actually remaining significantly more sober.

So it’s clear to see what’s in it for the chaps at north but why would any bright young PR Bunny with a promising  career  in schmoozing  decide to become a secret squirrel and help defend the country instead? Well the pay is not too bad, and while clients may be tightening belts left, right and centre, the budgets for the Intelligence services remain remarkable robust and will do so for the foreseeable future. Plus its notoriously difficult to get out of the boot from a civil service once you’re in so job security is less of an issue.

There is also the bonus of no longer having that sinking feeling of dread when Great Aunt Mabel asks what you do for a living, which you know is going to involve a detailed answer using the phrases, yes sort of like advertising but not really and no, it’s not telesales either, repeatedly and to no avail. The downside is that you wont actually be able to tell her what you do at all.

Unless you then kill her.

1 June, 2009

Just who is Croy Devenish-Phibbs?

While out and about at the weekend I picked up a copy of the Metro and found an intriguing story about one man’s quest to find out more about his family. Standard metro fare you might think, except the chap in question claims to be 103 years old and doesn’t want to hear from his family, rather just about it and is offering a reward for any information provided. Fortunately it seems that there are plenty of park benches around the country that have been dedicated to his ancestors. All of which are slightly quirkly to say the least, which means people are snapping them and trying to find out more about them.

A quick google leads them, and us, to the website that Croy Devenish-Phibbs started as part of his weekly silver surfer course, which seems to be run by some bloke called Gary who pops up a bit in the text of the site, mainly being asked for help in linking. Personally I would’ve expected a course on the internet to recommend starting a blog, but it seems though that Gary is keeping it delightfully old school with the site being created with Microsoft Front Page. This means it has a jarring yet beautifully retro feel and with some lovely broken bits for authenticity. A quick Whois look up reveals that the registrant has chosen to hide their identity, which indicates that either Gary is hot on personal security online or that perhaps it’s not what it seems, which, well, clearly it isn’t. The site was registered in June 2008 and posting seems to have started in August the same year. It also seems that while Croy can’t do basica HTML, he is net savvy enough to search Flickr for possible images, he also has a Twitter account which isn’t extensively used, or indeed followed right now. He also know how to use Google ads, though only for searches that mis-spell the Devenish-Phibbs name.

devinish-phibbs - Google Search_1243857085034

Croy states that over 100 plaques have been found so far although only 13 are referenced in the photo gallery, with the plaque for Dutch Devenish-Phibbs making two appearances as someone sent in a better picture than the original.

Dutch (2)

The quality of the images is a bit varied to say the least, with this one by professional photographer Nicolette Wells unsurprisingly being the best thus far.

bonnie

It is also thanks to Nicolette that we know Croy is actually sending out rewards for those who send him images of new plaques, after she commented over at the Telegraph on a post from February about Croy and his quest.

After posting the pic on flickr I was then emailed by ‘Croy’ requesting where the plaque was found. After several chatty emails about nothing in particular I received a ‘reward’ poste restante to my local post office. This was a string of costume pearls – they look dated from the 50’s/60’s and are in very good condition. There was no senders details on the packing and I like everyone else who comes across ‘Croy’ was intrigued. Parish records have been checked by myself and friends to absolutely no avail. With the pearls was a letter supposedly written by the warden from his sheltered housing apologising for it’s lateness. At no time have I been asked to divulge any of my personal details and no one has tried to sell me anything!

Unfortunately the image for my favourite plaque so far isn’t great, so if you are in Bristol and you see a park bench with the following inscribed on a plaque:

“Calvin Devenish-Phibbs

b. 1970 – d. 1955.

Artist, friend, second-hand De Lorean owner”

Then please take a snap and send to croydevenishphibbsATgmail.com.

If anyone can shed any light on who or what is behind this then similarly drop an email to kerrgaffney[at]gmail[dot]com.

Also posted at ClickingandScreaming

29 May, 2009

Bada Bing

Typical, you wait ages for the next big thing to come along and then three appear all at once.  Well not quite all at once but in the past two or so weeks we’ve had three significant announcements in the tech/online/social media world, Wolfram Alpha, Microsoft’s Bing and Google’s Wave, all of which are proclaimed to be game-changers in their own special way.

Wolfram Alpha

Wolf Blitzer Soft launched on the 15th May and immediately touted as a Google killer, Wolfram Alpha purports its goal to:

…make all systematic knowledge immediately computable and accessible to everyone. We aim to collect and curate all objective data; implement every known model, method, and algorithm; and make it possible to compute whatever can be computed about anything. Our goal is to build on the achievements of science and other systematizations of knowledge to provide a single source that can be relied on by everyone for definitive answers to factual queries.

Where as Google’s aim is to:

Google’s mission is to organise the world’s information and make it universally accessible and useful.

So it’s easy to see where the google killer tag came from though really it highlights the different approaches between the two companies. Wolfram Alpha is designed to answer complex search queries by returning a single result, while Google wants to know you so well that it can accurately make personal recommendations, such as where you should go on holiday. Which is also what Microsoft’s latest offering also wants to do.

Bing

Which is “cut through the clutter and make faster, more informed decisions when searching online” Bingaccording to Steve  Ballmer. Running cutting edge algorithms Bing claims to break search results into categories, pull out information hidden on sites, highlight instant answers and show related searches on the result page, which google does all of with the exception of the last one. It claims that it will excel in providing comparisons and also that the more you use it the better it will get at making the right recommendations for you. It seems to offer far more refinement options than Google and is aiming to become number two in the market, overtaking Yahoo and way more that its current slice with Live search.

So just as it faces two competitors in the evolution of search, google announces something that really might change the way we use our browsers to communicate

Wave

The Wave Beautifully timed to steal Microsoft’s thunder around Bing by being announced just hours after, Wave is being heralded as the future of email, facebook and a twitter killer all rolled into one mind blowing package. A Wave is sort of like a tweet, combining documents and conversation, editable in real time it will also support  drag and drop from your desktop, allowing all forms of media to be shared in near-real time and all from your browser. Different waves can be created for different groups meaning that it has a real business application too.

Many people say that Google is your home page, it will now be your world page.

So which of these new shiny toys will live up their potential? Wolfram Alpha has potential with its specific offering, Bing has already been overshadowed by Google. Not actually being available when announced may also mean it slips out of people’s consciousness although it does mean that it avoided the fate of Cuil, which launched to a worldwide media fanfare and then promptly fell over when it couldn’t meet the demand, dooming itself from the off.

I feel that just as with buses, its the third one that comes along which is the one you want.

28 May, 2009

Neal’s Yard – You ask, they don’t answer

The Guardian Ethical Blog started running a new series in March, called “You ask, they answer”. The idea is that they will highlight a big company in a post, readers then leave their questions in the comments and they’ll be answered over the following week by the company. It’s a nice idea, having a regular feature helps keep the blog ticking along and it also actively encourages reader participation. It’s also very handy way of the companies in question to dip their toe in the blogosphere without too much effort.

The series started well with green cleaning product company Ecover, comments started at about 10am and a representative from the company spent two hours later that day answering the various points with lengthy replies. This continued for the next four days. Howies, the organic clothing company was next up, and again did a reasonable job. A few more followed in the same vein including Abel and Cole and Divine Chocolate, mainly receiving a good number of questions and responding well.

Yesterday, it was the turn of Neal’s Yard Remedies who received a record number of comments, well over 200 compared to 84 on the Howies post, but unfortunately it didn’t respond to a single one. Not a peep, squeek or yogic chant was to be heard. I should mention at this point that all the other companies involved so far have received rather tough questions. Able and Cole was quizzed on its new delivery charge, Divine Chocolate on why it’s not organic and Howies got grilled on pricing. Admittedly the questions for Neal’s Yard were slightly more pointed from the start and tended to concentrate on the claims they make for their remedies.

This example was the very first comment.

This is your chance to grill them: from the controversy surrounding the chain’s removal of a homeopathic malaria remedy to the benefits and reasons to switch to organic beauty products.

How do you validate the medical efficacy of your ‘remedies’?

Benulek

26 May 09, 1:06pm

And they only got more detailed.

Your website states:

The correct homoeopathic remedy will stimulate a sick person’s vitality to send healing energy where it is needed, thus rectifying mental, emotional and physical imbalances.

Could you please explain how the ‘correct homoeopathic remedy’ is decided on and describe the qualifications of the people who make these decisions?

I’d also be grateful for a biological definition of ‘healing energy’ and an indication of where I can find the scientific evidence for its existence.

takearisk

26 May 09, 6:33pm

Readers then started getting annoyed that they weren’t being answered, leading to one to ponder:

Are they not answering because (a) they were expecting questions about skincare products and have gone in the huff or (b) someone’s just told them about the Enlightenment and they’re having personal crises all over the shop?

I was picturing two grumpy hippies pacing around Covent Garden, one saying to the other, ‘what the f*** did you agree to this for?’

Benulek

26 May 09, 7:34pm

Comments were left over a 26 hour period, with nary a reply from Neal’s Yard. The Guardian moderator did a couple of updates promising that Neal’s Yard was working on replies during the first day, but then had to reveal that the company ‘will not be taking part in the debate’. The thread comment was closed, though not before some mentioned that they had updated the Neal’s Yard Remedies wikipedia article and someone else mentioned that negative posts were being deleted from the company’s Facebook page.

For the Guardian, this is not necessarily a bad thing, they produced a follow up post, follow up post on the PR u-turn, and the blogosphere has predictably lapped it up (see this post here for clear example). For Neal’s Yard it is a pretty bad thing and something that could easily have been avoided. As mentioned above, none of the companies taking part were given particularly easy rides yet I’d wager that every topic brought up was one that they were already aware of as a potential weakness and so they should have already been well prepared to respond. After being investigated by the BBC News for claims about its anti-malarial remedy and the stance taken by the Guardian’s own Ben Goldacre who has written several articles on homeopathy.

Basically they should have known in advance that not only were they not playing to the choir, but that their audience was educated, skeptical and web savvy. They should also have already been very much aware of and prepared for every possible critique of their area of expertise and it’s a shame they didn’t as it can be so easily done. As we keep banging on about her at PN Towers, the best bit about the explosion of conversation online is that you can listen and hear the good and the bad and respond accordingly. Not responding is no longer an option.

Also posted on Clicking and Screaming

11 May, 2009

Social networks to set societal standards?

Following on from Chris’ post on the presentation of self in social media which discussed self-censorship when sharing online, the past week has seen a wider discussion about what role the social network providers themselves should play in censorship. In particular Facebook has come under flack for not removing groups that are about Holocaust Denial though it will happily remove more and less controversial content.

The initial request seems to have come from Brian Cuban in an open letter to Facebook chief, Mark Zuckerburg, in which he asks for the removal of such groups and points out that:

By allowing these groups whether they number 1 or 1000, Facebook is not promoting open discussion of  a controversial issue.  It is  promoting and encouraging hatred towards ethnic and religious groups, nothing more.

Facebook has recently banned a group called the Isle of Man KKK as it clearly violated the Facebook Terms of Service, particularly the bit that says:

You will not post content that is hateful, threatening, pornographic, or that contains nudity or graphic or gratuitous violence.

Which you would think would also cover the contents of groups such as ‘Holocaust: A Series of Lies,’ and ‘Holocaust is a Holohoax’, for this is organisation that also well know for banning pictures of breast feeding women, so a blanket approach to enforcement is not beyond them. However according to an interview on CNN with a Facebook representative the groups remain because while the company agrees that the pages are offensive and objectionable, it believes that people have the right to discuss such ideas on its pages.

The question here is should we be looking to the platform providers to dictate what topics we are allowed to talk about on their sites. Perhaps for Facebook it is more of an issue as it seems to be determined to own the content we happily and often haphazardly upload which I suppose might leave it at the risk of potentially being sued as both owner and publisher of any salacious material. Alan Patrick over at Broadstuff has an excellent overview on the implications the decision not to ban the groups as yet on the freedom of speech.

And if you have time I recommend you pop over to Newsweek to read its article post on Facebook’s Porn Cops

Also posted over at Clicking & Screaming

25 April, 2009

Anonymous Love Messages, Habermas, Faustian PR Deals and Rupert Murdoch – it can only be SocialMediaCamp London

socialmediacamplondon It seems like only five minutes since I was at SocialMediaCamp London 08 but apparently it was over six months that I toddled off to Wallspace St Pancreas, which was what I did again this morning for SMCLondon09. For a change I was on time and caught @Vero’s welcome before wandering upstairs for my first session of choice which was SmackMyTweetUp, a 24 hour Twitter case study from @Kai.

In short but sweet summary, Kai took us through how the idea for being able to send anonymous valentine tweets came about, (tweet from @Poppy), the time scale involved (a mere 48 hours) and the success (pretty damn good).  Part of this success was down to a tweet from Mashable which caused a massive spike in activity and a prompt falling over of the service as it rapidly exceeded the Twitter API call limit.

Interestingly the service wasn’t really promoted and it was suggested that if it had been run by a brand, such as Match.com, that perhaps it wouldn’t have had the success it did. I disagree I think that it would be perfectly feasible for a brand to develop such a service, it would need to be very lightly branded and handled but that is feasible. I guess we find out next year if someone more corporatey takes up on the idea.

The second session I wandered into was called  ‘What if Habermas used Twitter?’, which was a discussion led by Lauren Fisher about the intervention of the state in the public sphere which had overtones of privacy and right to expression, all of which is obviously made rather tricksie by the wonder that is social media. Although it was pointed out that it was ever thus, and in days of yore when everything was truly hyper local with everyone knowing everyone’s business then you knew where to get the information you needed, just as you do today. The main exception is that you are mow more likely to be spilling the beans on yourself as it were, I also think that it makes Google the modern day equivalent of the village gossip.

It was also during this talk that I think I coined a new word, publicable, when I was waffling on about how people need to be aware and take ownership of what they say online for it is both public and searchable. Except due to general tiredness and lack of caffeine it came out as publicable, which I’ve decided I shall used for the online world just as actionable applies to the offline world.

prbunny2 The third session was a must-attend for me, led by Vero, the very organiser of SMCLondon it was called ‘PR Agencies want your soul’. I was obviously immediately concerned when I saw that on the board as I thought, damn our secret is at last out. For it is true all PR Bunnies are after your soul. This is mainly because it is delicious, especially when filleted and served with a delicate lemon sauce and in season new potatoes.

OK it’s not true, as pointed out by @Jaylett before we entered the session, souls have a terrible exchange rate and very little practical use. Fortunately the session wasn’t a tirade about the evilness of the PR world, not that I expected it to be, but rather a discussion led by Vero on good and bad approaches by PRs to bloggers and what we could do to improve it.  The initial focal point was Vero’s post from 08, An open letter to PR Agencies, which highlights three different approaches she has received – the lazy, the psychopath and the foreign agency, and those in the room came up with several more. There were a couple of tales of PRs friending people on Facebook using that as a medium to harangue, or indeed stalk, bloggers and of course of blanket emails.

We then discussed how people would like to be approached, during which these points were raised.

  • Ask yourself what is in it for the person I’m targeting
  • Don’ts see it as an exchange in currency terms but as building a relationship
  • Make it relevant ie READ MY BLOG!!
  • Get the name right!!

All of which are common sense, which unfortunately seems to be an increasingly rare skill in some PR agencies. All in all it was an excellent discussion which covered how bloggers could but if they should help PR bunnies improve their skills. As we scurried out towards the fantastic  lunch I tweeted a link to one of my posts from last year on how to approach a blogger, asking for feedback – all of which is still very much appreciated.

The final session I attended before skipping out early* was ‘Why wont Rupert Murdoch publish my comments?’ which was actually on how the TimesOnline live blogged and moderated G20 content. It was fascinating and deserves a fuller post of its own and in the meantime you can watch the video.

*I didn’t want to but its the first time the Quins have ben in with a sniff of a top four finish in the Guiness Premiership, let alone being in with a chance of a home semi…:)

18 April, 2009

When is spam not spam..

when it says that it’s not spam of course

Not spam.

I’m not sure if posting it as an image rather than a comment makes me an ass or not, not that I care.

15 April, 2009

Are MMPORGs part of the social media mix?

I had a sudden thought at the weekend, which ran along the lines of, why when we think of social media do we not include Massively Multi Player Online Role-Playing Games (MMPORGs)?

When we think of social media, we think of online communication, of ppl sharing and working collaboratively across multiple time zones and locations thanks to cheap broadband . Slightly strangely we think of blogs and podcasts when in reality they aren’t actually that collaborative, we also talk of the difficulty of building communities but of how powerful they can be. We tend to define groups of ppl within social media as bloggers, wikipedians, podcasters or twitterers, although obviously it is perfectly possible to belong to more than one of those groups, and many people do just that. I think we should also start including online gamers as they tick off many of the little boxes of social media-ness that we cherish and has a far better monetization model attached to it, for both the game designers and players. In fact, if you think about it, what are MMPORGs but social networks?

The reason for the thought was that someone told me about a recent update to City of Heroes, one of the lesser known games out there but one doing some rather interesting stuff. In its latest update CoH has introduced Mission Architect which allows players to create not just their own missions but story arcs. This is quite cool in lots of different ways, really it is, stick with me on this.

Players can now create their own missions and share up to three of them with all other players, if their mission is deemed good enough it will be admitted to the Hall of Fame and no longer count as one of the three, which means then can develop more. They can also run as many local stories They also get a special badge as well as much kudos from their fellow players. Also as the Hall of Fame inductees are chosen by the developers they also get implicit approval from a higher authority – all of which combine to give players the warm fuzzies towards NSoft who currently own and run the platform. All these tactics, and lots of other stuff NSoft does, come straight from the ‘how to successfully engage your fans online’ PN handbook.

In fact, a lot of what the online games companies offer great examples of what lots of people and brands should be doing online when they are thinking about social media engagement. There is also the odd example to be found of how not to do it coming from the same field.

Finally, NSoft also made some rather cool videos to trail the upcoming change made by Rooster Teeth, the chaps behind the rather wonderful Red V Blue series.

Captain Dynamic Ep 1

Also posted on Clicking and Screaming

29 March, 2009

Twitter is for the old folk

Just  picked up on some Nielsen research on Twitter demographics that states Twitter is not being picked up by the kids. The average user is 35 – 49, which is nice because it means I’m dragging down the average (just) and it gives a tiny bit of creedance to my belief that Gen Y and the Millenials are not actually all that when it comes to technology.

Some theories have been put forward as to why this is, old ppl like it cos its simple and/or they band wagon jumping setting up accounts but actually using it and its too dull in comparison to stuff like Facebook.

None of which seem to ring true to me, Facebook is trying to become twitter it seems (though not very popularly or successfull) and for as long as I have used Twitter the majority of users I know on it seem to be my age or older. If anything its the youngsters that have only started joining and not using it to the same degree.

I know much is made of the fact that they are the first generation to grow up with the internet as a de facto part of existence, are incredibly au fait with all stuff digital and are the trailbalzers on the new frontier.   However, knowing, being friends with and having worked with the odd one I don’t see that, they are quicker to adopt something once it has already tipped and more trusting when it comes to putting their life online,  but its the older generation that I see as the ones who are pushing the boundaries of what is achievable with technology.

Or am I wrong and this is the beginning of an age induced meh at the young people?